i’m Filipe
Bridging human-centered design, team leadership, and web development to build functional, engaging, and high-converting digital products.
I’m a Web Project Leader and UX/UI Designer with a strong background in digital design and web development. My work blends strategic leadership with a deep commitment to human-centered design principles. I focus on understanding user needs through research and competitive analysis, translating complex requirements into intuitive, aesthetically refined digital experiences that drive real business results.
Over the years, I’ve co-founded digital agency initiatives, led end-to-end web builds, developed SaaS applications, and helped brands scale their online presence.
“Filipe has an exceptional ability to turn complex project requirements into clean, intuitive, and human-centered design systems. His strategic approach to UX/UI didn’t just improve our product’s look, it completely transformed how our users interact with our platform.”
“Working with Filipe as a Web Project Leader made all the difference. He brings technical depth, sharp design vision, and clear communication to every phase of development. He consistently delivers high-quality web projects on time and with incredible attention to detail.”
“Filipe bridges the gap between high-end design and solid technical execution seamlessly. Whether working in Figma, WordPress, or custom web environments, his execution is fast, responsive, and pixel-perfect. A truly complete digital professional.”
“Filipe is not only a talented designer and developer, but also an outstanding communicator.
Professional Journey
/ experience
2025 – Present
Partner & Designer — Smart Level Lda
Smart Level
- Project Direction: Leading web design and graphic design initiatives from concept to execution for small and medium-sized businesses;
- Social Media Strategy & Campaigns: Directing creative assets (posts, banners, video content) and setting up campaign parameterization and post scheduling across Instagram, Facebook, LinkedIn, TikTok, and X (Twitter);
- Technical & Design Stack: Utilizing Figma, Adobe XD, Photoshop, Illustrator, WordPress, Elementor, HTML/CSS, Cpanel, and Hostinger to deliver scalable digital platforms.
2025 – Present
Freelance Web & UX/UI Designer
Various
- Client Web Development: Designing and implementing custom, high-converting websites for national and international clients using WordPress and Elementor;
- WordPress Training & Education: Conducting specialized WordPress & Elementor courses, teaching clients and teams how to build, customize, manage online stores, and operate WordPress fluently;
- Brand & Advertising Direction: Designing multi-scale print and digital collateral, including social media assets, posters, and advertising campaigns;
- Key Tools: Figma, Design Systems, Adobe Suite, Elementor, CapCut, HTML/CSS.
2011 – 2020
Developer & Web Designer
Gs Gerir Saúde
- Healthcare SaaS Development: Designed, developed, and deployed a nationwide SaaS product for the healthcare sector, creating all associated web interfaces and systems;
- CMS & Platform Customization: Built and customized web infrastructure using WordPress (Elementor Pro) and Wix Studio;
- Technical Operations & Maintenance: Managed domain DNS routing, Google Workspace API integrations, ongoing website troubleshooting, and PHP debugging;
- Documentation: Created comprehensive technical process documentation for software implementation and maintenance workflows.
2022 – 2025
Web Designer
Grupo Almedina
- E-Commerce & CMS Operations: Maintained and enhanced corporate websites on WordPress and Magento 2 backoffice;
- Front-End Enhancements: Executed HTML/CSS code updates, fixed page errors, and built email template projects using MJML;
- Marketing & Analytics Support: Implemented banner tracking, assisted in catalog development, and integrated personalization tools using Personyze;
- Graphic & Campaign Art: Created thematic digital and physical marketing collateral, including social media graphics, billboards, and promotional flyers.
2021 – 2022
Junior Web Designer
Impala Multimédia Lda
- UX/UI Research & Prototyping: Conducted visual research to build wireframes and interactive prototypes in Adobe XD and Figma, adhering strictly to core UX/UI design principles;
- Digital Advertising: Designed website layouts and social media ad creatives across digital channels.
2021 – 2021
UI/UX Web Designer Intern
Infoportugal S.A.
- Sub-Brand Redesign (“Olhares”): Developed web pages (homepage, user profile, photo detail views) for the “Olhares” platform as part of a Master’s degree partnership with the University of Beira Interior;
- Human-Centered Methods: Applied user personas, wireframing, and design system components to improve user engagement.
/ education & Background
Master’s Degree in Multimedia Design
University of Beira Interior (2019 – 2021)
Bachelor’s Degree in Multimedia Design
University of Beira Interior (2016 – 2019)