2024
1º Plano Eventos
Web Design
Research
1º Plano is an international events company where you can personalise your event according to your needs.
Adobe xD and figma was used to create wireframes and prototypes. The entire website needed to be designed with the creators’ minimalist brand in mind and something with very pastel colours.
Development
A visual study was carried out to create the logo, as well as its structure in various stages, from the smallest to the largest, resulting in two final sizes.
The website kept to the minimalist standard and covered everything the client needs to know about what to ask the organisers for at their event. Mainly used adobe xd to understand how the work would work in terms of usability.
UI Design & Visual Experience
- High-Impact Visuals: Created a clean, immersive UI that highlights rich photography and video background loops without sacrificing page performance.
- Design System & Components: Established scalable typographic styles, color palettes, and reusable UI components for quick future content updates.
- Conversion Rate Optimization (CRO): Positioned persistent, context-aware CTAs throughout the user journey alongside segmented inquiry forms based on event type (Corporate, Private, Weddings).
100% Fully Responsive Layout: Pixel-perfect adaptability engineered across mobile, tablet, and desktop viewports.
Filtered Event Showcase: An intuitive, fast-loading portfolio grid allowing potential clients to filter past events by industry and scale.
Performance & Technical SEO: Optimized asset delivery, image formats, and semantic structure to deliver sub-second load times and stronger organic reach.
Key Features & Execution
- 100% Fully Responsive Layout: Pixel-perfect adaptability engineered across mobile, tablet, and desktop viewports;
- Filtered Event Showcase: An intuitive, fast-loading portfolio grid allowing potential clients to filter past events by industry and scale;
- Performance & Technical SEO: Optimized asset delivery, image formats, and semantic structure to deliver sub-second load times and stronger organic reach.
